While driving to work one morning, a familiar ad came on the radio. It was for one of the “big” fast food restaurants, advertising “a special” day whereby you purchase select items off the menu, and they will donate $1.00 per item to charity. Typically, the charity is the same each year.
A flood of other companies, which do similar “special” promotions, came to mind. I feel we are being duped and led into feeling good about it. I mean let’s face it, these are multi-million dollar companies who would be donating to charities regardless, if only for tax purposes. I am even guilty of partaking in one of these “donation” days. It is fun, you fall into the hype and feel that perhaps you can’t afford to make a difference on your own, but as a collective of others, you can make a difference. These special promotions are not to be confused with the “would you like to donate $xxx to _____” at the till of grocery stores. Those are not asking you to purchase items which make their bottom line grow.
I thought about the cost a family would incur by participating in one of these donation days. If instead of supporting the corporate company, because they still make a profit even if they are donating a portion to the charity, we donated the cost of the meal to the said charity, a bigger difference would be made. On this particular day, at this restaurant, it probably costs a family of four approx. $30 for a meal, potentially $6 goes to the charity providing you purchase the “special” items. How much farther would your $30 go? Some will argue with me that – we still need to eat; however, that is another “thought form” as it costs little to prepare a meal at home as opposed to eating out.
It does not matter which “special” day we speak about. The bottom line is, we can do so much more than we think we can, just by putting a little thought into how we spend our dollars.
It is the same with life. How do you spend, not only your money, but the time you have? Are you investing in yourself or are you investing in others? Don’t get me wrong, we all need to invest in others, for from that we earn incomes which sustain us. We also invest in our well-being by spending time with those we care about and in causes we are passionate about. How we spend, not only our money, but our time, has a huge influence on how productive our lives are. Are we contributing wisely? How much further would your dollars and time go if you first invested in yourself, then donated to others in a worthy fashion?
Take the month of June to contemplate how you spend your dollars and time. See how much you can raise, just by investing in yourself. Nurture and nourish yourself and give as much to you as you would to others. After all, charity begins at home and expands outward!
Always thinking, always observing, always wondering and pondering the things that make life go round.